Leadership Team
Dan McEwan
President & Principal
Dan McEwan founded Maximum Hospitality in 2001, after running two successful investment firms and overseeing twenty hotel projects at a real estate development firm – working closely with owners, contractors and lenders.
A hotel owner himself with deep industry relationships, Dan then added operational expertise, after perceiving a void in the hospitality management industry. This led to the creation of Maximum Hospitality, built on the philosophy, “To manage each property as if it were our own.”
To date, Maximum Hospitality has managed more than $500 million in hotel assets.
Dan graduated cum laude from the University of Mississippi with a B.A. and received his M.B.A. from Vanderbilt University. His Board involvment includes the Neighborhood Christian Centers, Memphis University School Alumni, Kemmons Wilson School of Hospitality Management Advisory Board at the University of Memphis, Memphis Gridiron Ministries, and he serves as an elder at Independent Presbyterian Church.
“Human performance is our mantra because it’s the core driver for both guest experience and financial performance. Hotel staff members are at their best when they know they are valued, when they are given clear, achievable goals, and when they are rewarded for outstanding work. This is a simple truth that’s difficult – but important – to get right.”
Paul West
Executive Vice President & Principal
Paul West has tremendous experience in all phases of hotel operations, takeovers, new openings, brand repositioning, sales, marketing, food and beverage. He has even managed a high volume nightclub and directed a convention facility.
After serving for years as a high-end full service general manager, Paul spent a decade as regional director of operations with RFS, overseeing the operations of the majority of their full-service portfolio. During his career, Paul has excelled in property management and has overseen numerous hotels, including Le Méridien, Sheraton, Four Points by Sheraton, Hilton, Hilton Garden Inn, Hampton Inn & Suites, Homewood Suites, and Residence Inn by Marriott – as well as several independent and boutique hotels.
Properties under his direction have earned significant accolades, including: Four Points by Sheraton Hotel of the Year (three times, with different properties), Four Points by Sheraton Sales Team of the Year, Residence Inn by Marriott Sales Team of the Year; Residence Inn by Marriott Employee of the Year, Residence Inn by Marriott True North Award. Paul and his teams have team have even won awards for marketing campaigns.
After serving on the Advisory Board for Starwood Select Service Brands, Paul was asked to serve on the Marriott/Starwood Integration Advisory Board, to assist in providing direction for the combined brands. Educated in Political Science, with a minor in Business Administration, Paul has enhanced his learning through top tier professional development programs. Paul is the past president of the State YMCA of Kentucky and is a Certified Arbitrator.
“After managing operations, takeovers, new openings and rebranding for dozens of properties, I’ve concluded that the keys to success are really quite simple. Our job is to make money for our owners and investors. If we provide outstanding guest service, outperform our market, value our employees, and control revenue flow to profit, we have achieved that goal.”
Brent Scarbro
Executive Vice President & Principal
With more than 25 years of extensive, multi-brand experience in the hotel industry, Brent Scarbro has a proven track record of leadership and award winning performance. Including opening and managing REIT hotels, owned and managed properties, third-party contracts, conversions and takeovers in a broad range of major U.S. markets.
Early in his career, as general manager of a full-service, landmark hotel in Cincinnati, Brent won the Platinum Award for attaining a top 3% score in guest satisfaction within all brands, while producing the highest increase in revenues and controllable earnings. Additional accolades include AAA Four Diamond rating, Top 10 rating for Marriott Hotels and Resorts in guest satisfaction for five straight years, Starwood’s “Hotel of the Year,” the Tiffany Award for three consecutive years, and Top 5 properties worldwide for all Starwood brands.
A respected member of the Le Méridien Advisory Board, Brent has worked closely in shaping numerous brand initiatives. He is an active member of the Board of Directors of the Hillsborough County Hotel/Motel Association, and of the Advisory Boards for Visit Tampa Bay, and Retail Hospitality and Tourism Management (RHTM) for the University of Tennessee. Brent graduated from the University of Cincinnati with a BBA.
Chrisann Coleman
Controller
Chrisann Coleman joined Maximum Hospitality as Controller in 2017, bringing more than 20 years of hospitality and property management accounting experience to the team. With a drive focused on efficiency and effectiveness, she has the overall responsibility for accurate and timely financial reporting for all hotels to our ownership partners.
Chrisann most recently served the Hilton Hotels Corporation as Regional Finance Manager, where she managed the financial reporting for 28 operating units with annual revenues in excess of $260MM. A Certified Public Accountant, Chrisann graduated from Delta State University cum laude with a B.B.A. in Accounting and received her M.B.A. in Management from the University of Memphis.